Content Guidelines

If there 's one thing we truly love, it 's connecting people together so that we can make natural health doable and practical in our daily lives! At Wellcure we truly believe community participation & support is the backbone of building consistent healthy habits. Health is a step-by-step action. When we share our experiences, practical tips, queries, our challenges, and most importantly our successes, we create a force greater than our will to action our health journeys forward.

Each of you is a contributor in shaping your own health and that of others through your sharing on Wellcure platform.

While we welcome your opinions, practical suggestions, and experiences of how you implemented natural living in your life, there are a few things we expect from every user on Wellcure. Your posts and photos, as well as your profile and the comments you share, are all subject to our Content Guidelines drafted below.

If your activity on Wellcure doesn't match up to these content guidelines, we reserve the right to take action as we deem necessary. This could include altering or deleting your posts or comments, or deleting your Wellcure account altogether, with or without notice. Wellcure also utilizes an algorithm to aid in removing suspicious posts. If you feel your review was deleted in error, email us at

If you see content that does not align with these guidelines or our Terms and Conditions, please let us know. We will consider all reports. However, due to the diversity of our community, it is possible that content disagreeable to you might not meet the criteria to be removed.

Content guidelines

Keep it real & experience based: Information becomes knowledge, when we have personally lived it, and experienced it. At Wellcure, our focus is to bring forth each individual’s personal experience of transitioning to natural living.

  • Write your posts and answers based on facts and your own experiences (e.g. not a friend's or any hearsay experience or based on media reports).
  • Please don't exaggerate or falsify your experience. Content that indicates the reviewer hasn't even tried the suggested answers / recipes will be removed.
  • Deceptive, fake, or misleading posts will be removed.
  • Accepting or soliciting a kickback: monetary or otherwise: in exchange for posts is also not acceptable, and could result in removal of your profile.
  • Pls do not forward unverified Whatsapp messages or other online information which you yourself are not sure of. The more you keep it real, the more impact you will have on inspiring others.

Keep out the clutter: To make sure we collectively work towards building the highest-quality content that's useful to everyone, keep junk news out. While we do not have strict word limits, keeping your posts and answers brief will make it more impactful. If any comment, post, or blog is filled with junk, we might have to remove it altogether.Broad guidelines on words as below:

  • Natural Cure blogs: 800 - 1200 words. Can be even shorter articles of 500 -700 words
  • Health journeys: 1200 - 1500 words
  • Recipes: Kindly follow the recipe format (approx. 300-500 words)
  • Q&A: Keep your questions to the point. Answers should be approx. 500-750 words

Keep it relevant: Our framework of principles can be referred to here. Please keep your contributions relevant to Wellcure. Accounts placing irrelevant, inappropriate, or promotional content, that solicit customers, or that spams may be deleted without notice. If your post has been removed or moderated by us and if you repost another post/ blog/ Q&A which is same / similar in nature, we reserve the right to remove that post too, even though such post might be in line with our content guidelines.

Keep it clean: Whether you're writing a small snippet or a delightfully detailed account of your journey/ personal experience or recipe, keep foul/abusive/hateful language, threats, and lewdness out of it. We, just like you, hate junk and will delete it whenever we see it. This also includes (but is not limited to) derogatory comments on someone's protected characteristics (e.g. race, gender, religion) or indication of a personal vendetta against a business and its associates.

Don't steal: Plagiarism is something we take seriously. Copying others' posts, comments, blogs, or photos from Wellcure or other platforms, or even re-posting your own in multiple places on Wellcure (in full or in part), is something that will not be tolerated and may be removed/ moderated.. We trust that you'll play fair and create your own content.

Be yourself: Your profile is your identity on Wellcure, so keep it real. You're welcome to use a screen name or post your queries anonymously but please refrain from using inappropriate names, bios, or profile images. We want to stay clean, and we might end up removing your account depending on how inappropriate your profile is.

Don't misrepresent: Wellcure is a community driven platform which generates user-generated content. You are free to post blogs, comments, recipes, Q&As all under your personal profile. However, identifying or promoting yourself as an official Wellcure blogger, when we have not engaged you professionally, will be construed as misrepresenting. Also, using your status of an advanced contributor on Wellcure platform to solicit benefits in exchange for promotion will not be tolerated. If reports or evidence of such instances are brought to our attention, we reserve the right to delete your Wellcure profile, no questions asked.

Don’t be a bully: We all may have different opinions and experiences relating to same concept of wellness. Pls do not force people to agree to your viewpoints. Publicly denouncing other users, harassing in any form, use of abusive language will all be construed as being a ‘bully’ online. This activity is strictly against our guidelines and may result in your posts or profile being deleted with or without notice.

Play by the rules: The content you add should be in compliance with Wellcure's Terms and Conditions, including terms and conditions of any of Wellcure products as well as the prevailing local laws and regulations. Local laws take precedence, and content may be moderated or deleted to adhere to these.

Seek help from the right people: Wellcure is a website and mobile application with no claims to be a court of law or a ministry of health (we aren't serious enough to do those jobs). If you have a dispute with any wellness centers/health and fitness firms or individuals, we encourage you to contact the appropriate authorities directly. Wellcure is not the appropriate platform for reporting illegal activities, physical confrontations, health code violations, or anything under investigation by local governing bodies or law-enforcement personnel. We encourage that such accusations be reported to the concerned authorities rather than being mentioned in posts and posts.

We are not a Hospital or Doctor or Prescription review site: Pls note, at Wellcure we want to encourage the real sharing of how you built healthful habits in line with natural living. Our aim is not to encourage, discourage, debate or negate any traditional / modern medical view or practice about illness. Thus we do not review doctors, or hospitals, or any particular medicine or any particular ‘pathy’ ie. allopathy, homeopathy, ayurveda etc.

Our whole focus is to build a community where people share their real life experiences and tips of moving towards natural health.

Photo Guidelines

There's no easier way to show how deliciously healthful and yummy your recipe was than with a picture, right? That said, it's important to keep in mind our photo guidelines, and understand why some photos may be moved or removed once they've been added.

Here again, keep it real! The more authentic photos you submit for the recipe sections, the better it is.

We reserve the right to change, update your photos with photos we think is more relevant for your posts.

Exact duplicates or confusingly similar photos, plagiarized photos, promotional content, photos of others posted without their permission will be removed or moderated altogether. If you are picking up Google photos for your recipes, pls mention so in your post. We reserve the right to replace these with our own stock of photos or where appropriate give the right credit to the image-owner

Wellcure recipe section: Guidelines to create recipes on Wellcure platform

At Wellcure we promote, whole natural plant based foods. We follow certain guidelines to make our recipes and our kitchen wellness focused, they are documented below.

The recipes which have been posted under profile ‘Wellcure’ on our website adhere to all of the 8 guidelines mentioned below. However, while trying these at your home, we encourage you to be more relaxed. Remember the idea is to do the changes step-by-step, and reach a point in your journey when all these would be a natural outcome of the wellness kitchen at your home!`

As you try these or similar recipes we encourage you to share on our website. This should surely be inspiring for others. Do not worry about not meeting all the guidelines, as long as guideline #1 and #2 is met, it should be fine.

Whole plant based foods: Our recipes are focussed on whole plant based food. This means main food items we use in our recipes are fruits, vegetables, beans & legumes (where possible whole), nuts, seeds and sprouts. Pls read our food group table below.

S no Food group Plant based Included in Wellcure recipes
1 Fruits Yes Yes
2 Vegetables Yes Yes
3 Nuts, seeds & sprouts Yes Yes
4 Legumes & beans (Rajma, daal, chana etc.) Yes Yes
5 Grains Yes No wheat
6 Dairy milk, cheese, yogurt No No
7 Meat, Fish, Eggs No No

Our recipes do not contain the following:

  • No dairy: We want to encourage the thought that dairy free life is indeed possible and give some real doable options to our users!
  • No refined oil: Yes, cooking without oil is possible! And it may be the best thing you do for your health. But where you feel the need to use oil, we encourage you to use cold pressed oil.
  • No refined sugar: Yes, no white sugar, no chemical sugar free versions either! Where we feel the need such as in a dessert, or salad we use jaggery powder, honey or date paste instead.
  • No table / chemical salt: All our recipes use Sendha namak (rock salt), black salt, or himalayan pink salt. We have made that switch in our cooking at home.
  • No refined flour: Our recipes do not contain any refined flours ie maida. Our focus is to keep it whole as much as possible. Where we need the flours, we replace with daal based flours, or besan etc.

Adding variety to our grain intake: Our recipes are focussed on adding variety to our grain intake. Thus you will find no wheat recipes on our website. Our aim is to encourage inclusion of variety of not-so-popular grains & millets such as amaranth, samak rice, ragi and other millets, or daal based flours. While removing wheat altogether would be a very personal choice in your wellness journey, our aim is to offer you the wide options you have, so that there is more grain diversity on your table.

No mixing of fruits with any other food group: Fruits digest very quickly, and if mixed with cooked meals and other food groups they ferment in our tummies! Hence we prefer not to mix fruits with other food groups. This means our fruits, fruit juices and fruit smoothies section has recipes for fruits only dishes. There is no mixing between fruits, veggies, milk or any other food group. Read more about this here.

Our salads have a high degree of raw vegetables: The idea here is to add more raw foods in our plate. And by our experience, salads are a wonderful way to achieve this. Thus all our salads have raw components in form of raw veggies, nuts, sprouts, and fresh herbs. We are excited about raw foods, and adding fresh, local produce to our tables.

Ample use of nuts: When you add nuts (peanuts, coconut, sesame, almonds, cashews, walnuts), the body’s oil and fats need are met. These are also great dairy and refined oil replacements. These also add a lot of texture and taste to salads. You can say we are nuts about nuts:

Guidelines for writing blogs in Natural Cure, Wellcure

If you wish to contribute a blog, please ensure it is in line with our framework of principles. The blogs can cover concepts, such as:

  • Natural Laws: Circadian rhythm, body’s acid alkaline balance, body’s self-healing powers.

  • Foods: Natural food, raw food, refined food, food combinations.

  • Understanding illness & disease

  • Non food elements of health: Sun, sleep, exercise, etc

  • Natural beauty & products: Tips & tricks, DIYs

We look for 5 essential ingredients in the blogs:

Nature: The blog should explain from nature’s point of view. What has nature designed for us? What is meant to be, as per nature? Nature has laid down certain laws for us, if we follow these we are bestowed with good health. So everything we do must be viewed from nature’s perspective. For eg: Everyone knows sleep is important. But we look at it as why does nature want us to sleep? OR Everyone knows fruits and vegetables are good for health. But we look at why fruits and vegetables are natural foods? This also means that one should avoid any reference to medicines, allopathy, homeopathy, Ayurveda, etc and focus only on nature’s point of view in blogs.

Simplicity: The blog should not sound technical or difficult to understand. We are one among our readers, we like to state things in the simplest way so that anyone & everyone can understand. We look at converting technical to simple. We believe good health is everyone’s right & jargons or technical terms should not come in the way of understanding about it.

Actionable: We like to bridge the gap between theory and practice. We share practical tips to implement natural living in busy daily lives. We acknowledge that these tips may not be perfect, but they are a good starting point. We don’t want to sound strict or preachy, we want to sound moderate & friendly. We want to give a practical approach to following theoretical concepts.

‘Whole’ approach: We do not follow a piecemeal or fragmented approach. This means we avoid focusing on eat xyz for abc health issue or for getting a certain nutrient or use xyz therapy for abc health issue. We believe that as long as one includes a variety of natural foods in their diet and follows the other laws of nature, all health issues can be taken care of and body can get all the nutrients. Accordingly, we like to bring out the ‘whole’ approach through our blogs.

Unique: We like our content to be unique. If you write a blog, please ensure it’s your own sharing and there is no plagiarism involved. Also keep a sharp focus on saying something that is different. If it’s been said at many places in the internet, and Wellcure is one amongst the many, we are not too keen to publish such blogs. We like to be ‘one and only’ or ‘one among few’.

Blog length: Our blogs are crisp, we don’t like to beat around the bush. A blog should be a minimum of 800 words, else we feel it lacks the depth that topic deserves. We like to keep it in the range of 800-1200 words, though certain topics may need more words.

Introduction: Each blog should contain an introduction of 4-5 lines. The introduction should be such that it excites the users to read the blog.

Conclusion: Each blog should contain a conclusion of 4-5 lines. The conclusion should be such that it effectively closes out the blog in a logical way.

References: Please give 3-4 links of articles or books or videos at the end of the blog. We call them ‘Recommended read/watch’ and like to state them for users who would like to delve deeper into the topic being discussed.

Images: Add a title pic for the blog. Give image credit at the bottom of the blog in the format - "Image credit for title pic: authorname via websitename". Refer to published blogs for an example. You can also add 2-3 more images in the body of the blog. For each of these, give image credit below the pic in the same format. Please ensure size of the image is not greater than 300 kb and dimension of the image is not more than 250x250.

Headings & bullets: Please organize your blog into headings and sub headings to convey your thoughts more effectively. We also feel use of bulleted and sub bulleted points make the blog more engaging for users.

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